Licensing - Innography

Licensing

Identifying, evaluating and securing the best intellectual property avenues to maximize your organization's business profits and return on investment continues to be a key challenge for licensing professionals in today's highly competitive markets. The intellectual property landscape changes daily and keeping track of these changes and linking this information with relevant financial, company and legal data is a complex and costly process.

Innography can help identify and qualify licensing candidates, and will enable licensing professionals to evaluate which companies to approach first. Innography correlates patents with corporate financial records and key industry data, giving licensing professionals the ability to view patents by industry codes, filter by revenues and quickly narrow results using other metrics. With intuitive business visualizations, Innography graphically depicts meaningful financial, competitive, licensing and other business landscapes.

As a licensing professional, this information will give you the ability to quickly build pipelines of licensing leads by exposing connections between technologies, patents, companies, products and litigation. In minutes, you can identify the most target-rich areas of a portfolio, prioritize the assets within those portfolios, generate lists of potential licensing leads and qualify those that are strong licensing candidates.

Portfolio Identification

When evaluating a large patent portfolio which contains multiple technologies that fit together into an overall package, Innography can quickly identify the major and minor technologies contained in the portfolio that you want to license, or when considering partnering with or acquiring a company. This will help in creating targeted value propositions to potential licensees.

Patent Asset Prioritization

Looking at factors which indicate that others care about certain patents, such as forward citations over time, litigation history and events such as re-examination and opposition, will enable you to discover strong patent licensing candidates within a portfolio, as well as assess patents that could be a possible threat.

Lead Generation

Grouping companies by size and revenue in areas of interest will enable identification of out-licensing, acquisition or partnership candidates.

• Use Innography's one-click tools to identify a broader range of companies, beyond the usual major players in the marketplace that may have an interest in your patent portfolio.
• Identify companies that might be infringing on your patents, by finding companies that are strongly connected to your patent(s) and have developed the technology later than you.
• Segment your licensing landscapes by company size to target the appropriate company with the best value proposition.
• Analyze which companies have acquired patents from other companies in similar technology areas to find those companies that may have an interest in licensing your patent portfolio.
• If interested in selling your portfolio rather than licensing it, non-practicing entities (NPEs) in that space are often a good prospect for buying your portfolio and frequently pay a premium for patent portfolios that they can then license.

Opportunity Qualification

By mapping patents to trademarks using Innography, you can identify product areas that could make assertion targets more or less attractive. Identify if a target company has commercialized products in this technology, then assess and qualify potential licensing candidates, as well as identify and assess assertion opportunities and counter-assertion risk.

Licensing Playbook

The Licensing Playbook is now available for licensing professionals which provides a wizard-like interface with step-by-step business oriented processes that focus on how to better identify potential licensing.