Company Comparison


Denise Deverelle Crown kicks off her blog series on the new features of the Innography Spring 2014 release with Company Comparison - an exclusive new feature designed to help you gather competitive intelligence in just minutes.


One of my favorite new features in the 2014 Spring Release is Company Comparison.  This feature was designed to answer the question that everyone seems to ask, that is: “How do we stack up against our competitors?” Sure, you can export all the patents and build a spreadsheet, but do you want to?  Company Comparison can answer a lot of questions for you and your colleagues with just a few clicks.

Just select up to five competitors.  These can be parent companies, or subsidiaries.  If you really want precision, you can use the refinement panel to hone in on the exact technology areas you care about.

From there, it’s a couple of clicks to move through the visualizations.

  • Compare portfolios by size.
  • View a Market Map to learn more about the early and late entrants to the space.
  • Compare by classification, CPC, IPC or USC.
  • Examine portfolios you may acquire.
  • Check jurisdictional coverage.
  • Discover date trends for applications and grants.
  • Understand how portfolios are aging or being replenished.

Finally, you can examine the portfolios against ten dimensions that are used to determine patent value using the Strength Factors chart.

You would interpret the scores in the chart above as follows:

In less than 10 minutes, you can produce an entire competitive breakdown.  Give it a try and let us know in the comments what you think.


Comments

Sowmiyan, 05.29.2014

How do you calculate seminal patents from a companys portfolio

Denise Deverelle Crown, 06.02.2014

Hi Sowmiyan,
This is a great question, and one where there has been much debate, and many books been written.  See this list at Amazon:  http://amzn.to/1iLw2GN.  At Innography, we look at several factors…. among them, how often a particular patent is cited by other inventors.  Litigation is also an important consideration; take the Smart Phone lawsuits as an example.  These patents broke new industry ground, and are important to protect and defend.  Other factors include how many industries are applicable and the type of claims made in the patent. Patent holders are obligated to defend their patents from infringement to maintain their rights to a monopoly on the invention.  In an upcoming post I’ll be talking about CustomStrength, a method we have for our clients to create their own algorithms to measure patent strength in ways that are most relevant to them.



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