From Patents to Products


Giovanna Barreiro discusses the complex world of today's patents, intellectual property information, and what you can do to understand your intellectual property and it's value.


Patents used to be a simple business. A patent was obtained for the protection of a product and a patent seal was all a company needed to go on with their business.

Today patents are much more than that. Patents are products themselves. In the last few years we have seen more and larger patent litigation cases and patent transactions than ever before. Today’s corporations manage massive patent portfolios that they hope will have a direct impact on the bottom line, and because of this intellectual property (IP) has become an integral part of business strategy.

But at the end of the day, for a patent to show actual value, to protect a product against litigation, to generate a significant amount in licensing fees, or to sell for a lot of money, the patent’s technology has to be present in a real product. A valuable patent is the one that has been implemented to solve a real problem, which sells in a real marketplace.

Unfortunately, the map between patents and products is not often straightforward. Most products are not labeled, some patents are never used, and the time gap between application and issue allows for significant changes in product strategy and in market needs.

If only you knew the relations among companies, patents, trademarks, litigation cases, etc…

With a vast amount of IP and non-IP data that is clean, up-to-date, and correlated, Innography offers the perfect solution to map patents to products and vice versa.

If you have a patent of interest, a single click on Company’s Related Trademarks will provide a list of trademarks owned by the same company, which are semantically similar to the core of the patent. Another click on All Related Trademarks will list for you all global trademarks, which descriptions compare to that of your patent. Your results will show up in order of relevance so the closer trademarks will be at the top.

In a similar fashion, if you have a product of interest, you can start with a significant trademark and a single click will show you Company’s Related Patents or All Related Patents sorted by relevance.

Doesn’t the relationship between patents and products take you a step further in the full understanding of your IP and its value?




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