What’s Your Game Plan?
Buzz Aldrin once said, "For every winner, there’s a loser. And that person didn’t really need to lose. They just didn’t understand the game plan."
So many times we hear our users say they are asked to put together a 'patent landscape' without any real guidance on what insights they are being asked to deliver. What is the business goal? Are we looking to identify new partners? Competitive threats? Identify risks of entering a new market? Armed with a well-defined game plan, the researcher is able to streamline the search process, and produce better results in a shorter amount of time.
At Innography, this aligns with our goal to provide better information, faster; ultimately enabling our customers to make well-informed business decisions. In an effort to help our users successfully navigate the sometimes confusing and unpredictable IP landscape, we are formalizing a play book for IP analysis within Innography. The play book is made up of game plans, which identify how to run critical business analysis within the software. Each play documents not only what you can analyze, but when these analyses can be used, and why they are appropriate to the business goals of the firm. In addition to step-by-step instructions, the plays contain repeatable recipes for performing the analyses in the Innography software to enable strategists, analysts and executive decision makers to be consistent in their search functions, keeping the lines of communication clear.
Game plans for M&A due diligence, patent shopping, competitive intelligence and licensing combine a group of plays to form playbooks that deliver the right information to decision makers. These playbooks show users the necessary steps to take when looking for portfolios to acquire on the cheap (Dumpster Diving), or when they are considering assertion and trying to understand the risk of counter-suit (Counter Punch Analysis). We are developing new plays every day and have been very encouraged by the response from our customers who have told us that these will help them get to the next level of IP business strategy.
Over the next several months, you will be hearing a lot more about the playbook, as we will be posting several plays here on Innperspective. Without further ado, here is our first official play titled “Minesweeper,” which falls into the Freedom-to-Operate category. In the meantime, if you are interested in learning more please contact your Innography representative for more information. Have fun playing!
Description: Patents that are asserted over and over again represent litigation land mines in the IP landscape. In addition to performing conventional patent searches, understanding which patents have been asserted, how often, by whom and to what result provides a more complete view of the IP risks when entering a new technology market.
What to analyze
Patents heavily litigated in a technology category
Looking for patent roadblocks when developing new products
Patents that have historically been litigated against similar products or technologies have a higher likelihood of being asserted than patents with no history of litigation.
- Data Acquisition: Innography scans court documents from patent infringement cases to identify which patents are associated with which case.
- Data Processing: Innography cross-indexes cases and patents to provide a deeper analysis
- Advanced Analytics: By running the acquired data through Innography’s rigorous data processing sequence, Innography can now identify:
- The most litigated patents and their associated cases
- The most litigated technologies by IPC class
- Litigation cases by technology class