Your IP Management Capabilities: Targets and Gaps
Our previous postings about IP Management capabilities walked through the value of applying an IP Maturity model, how to identify key areas of focus/priority, and a method for assessing current capabilities. The next steps are focused on determining what level of IP maturity is required to help the organization meet its business goals and identifying the associated effort required to close the gap.
Determine Maturity Targets: Identifying the “to be” state may be approached in the same way we assess current capabilities by using a workshop and/or interview approach. The big difference here is that the underlying drivers are the business goals.
As with the previous stage, executive sponsorship is key; first and foremost to validate the business goals which are used as the foundation for this exercise. The sponsor should also review any recommendations and provide guidance as needed. Remember, the sponsor should be doing so with input from their peers to ensure a truly holistic view of the business.
During this stage of the assessment it is imperative to avoid going too far and/or recommending improvement beyond what is truly needed. Remember that it is important to “Make it what you need it to be.” Not every organization needs to achieve level 5 for all process areas, the level should align with the goals of the business.
At the end of this phase the result is an understanding of the desired state for the key process areas being examined. The following example shows a high-level IP Maturity Scorecard, a very useful way for the executive sponsor to communicate the position and goal of the organization with respect to IP Maturity.
Identifying the “as is” vs. “to be” gap: Now that a clear picture exists of the current state of IP Management and the targets the organization wishes to achieve, it is possible to create a detailed gap analysis.
Again, either as a team or through individual interviews, work through each of the process areas under examination by:
- Examining each best of breed activity through to the level targeted
- Assign a goal state
- Prioritize its importance to achieving the goal
At the end of this phase the result is a detailed scorecard for each process area as shown in the following example for R&D:
Next time we will wrap up this blog series with the implementation roadmap and tips and techniques for rollout/adoption.