The Rise of the Nontraditional Competitor (and what to do about it)

This paper conducts an example comparative analysis between traditional competitors (TCs) and nontraditional competitors (NTCs) in the automotive industry.

By looking at the general patent filing activity and specific portfolios from General Motors, Ford, Tesla, and Alphabet, some patterns emerge.

NTCs are likely to have a deeper and narrower technology profile than a traditional product company with respect to that industry—choosing to compete on a limited, but essential, technology set that may be applicable to more than the industry in question.

NTCs are likely to have a smaller percentage of their total patent portfolio focused on the target industry’s product.