In the News
Discussions about customer experience often focus on consumer-facing companies, but what about those organizations that sell to other businesses? Research by Temkin Group shows increasing CX attention and activity among B2B companies.
Yahoo! the multinational tech firm based in Sunnyvale, CA, has been experiencing a good deal of corporate turbulence in recent months. A recent filing with the U.S. Securities and Exchange Commission (SEC) unveiled company plans to reduce its workforce by 15 percent and exit offices in Dubai, Mexico City, Buenos Aires, Madrid and Milan. The filing states that the action is part of a “strategic plan to simplify the Company’s business and narrow its focus,” but others see it as part of a downward trend for Yahoo.
Yahoo is planning to auction a portfolio of nearly 3,000 patents and applications this week. The company reassigned the group to a new subsidiary it calls Excalibur IP, but what type of patents are on the list and which companies have the most interest?
Why do we search patents? Historically, the primary-use case was to find prior art for a potential patent application or existing patent. The patent world was effectively self-contained, with inventors and specialist searchers manually scanning for patents related to their idea.
Today’s pace of innovation and competitive intensity demand greater protection of new ideas and inventions. Yet intellectual property (IP) management is not a high business priority for many companies. Organizations that fail to recognize IP as a strategic asset put their competitive advantage and profit margins at risk. Companies can circumvent these potentially adverse impacts by maximizing the value of their creativity. Prioritizing and protecting IP assets helps organizations stay in front of competitors and drive greater growth.