In the News
Tyron Stading, Austin Business Journal Guest Columnist: We’re constantly bombarded with content. From checking Facebook and Twitter on our smartphones to gathering engine diagnostics from our cars on the morning commute, we are taking in and putting out more content than ever before. And as the lines between personal and professional activity continue to blur, companies are paying top dollar to gain access to this data to better understand customer buying habits, and the more strategic companies are using this data to generate revenue.
Big data refers to collections of information that are too large to manage and analyze with traditional software tools. The term is a bit abstract, and it’s often used with eye-glazers like petabyte and scalable elastic data stream. But while the complexities of big data might deter many from engaging it, big data is nevertheless undetered on its way to dramatically changing how data-driven organizations act and are acted on. For companies like Austin-based Innography Software Inc., big data means opportunity.
Innography, a provider of intellectual property management solutions, has launched a set of workflow tools called Innography Playbooks. The playbooks allow users to quickly assemble reports that address some of the most frequently repeated questions about a company’s IP. They are designed to get the most out of the Innography platform for those users who are not power users of the system. It’s particularly useful for creating a quick answer and passing it “upward” to executives or in-house counsel, or for simply providing fast answers to frequent questions.
On Thursday, April 19, 2012, Tyron Stading, President and Founder, Innography, and Jason Redlus, Managing Partner, Argyle Executive Forum, addressed current issues regarding the litigation of intellectual property and the value of IP-based business intelligence. They discussed how Innography can help companies merge their capital business and legal perspectives with their intellectual property decisions to leverage hidden assets and mitigate risk.
Our modern corporate R&D landscape looks very different. Well-known startups like Amazon, Google, and Facebook grew at breakneck pace and now dominate the Internet. Before them, two upstarts by the name of Apple and Microsoft successfully challenged the status quo. While R&D is essential to all these companies, they came of age in an era during which a premium was (and still is) put on getting to market as quickly as possible. The market demands it; technology evolves too quickly to be left behind; and venture capitalists want to see a return on investment.