Forbes: Galaxy S5 Leads Fitness; Samsung Takes a Chance
So Samsung has launched the Galaxy S5 and played safe, claiming consumers don’t want innovative tech for its own sake. The S5 is more like an Apple interim upgrade, waiting on the big changes ahead. Samsung’s strategy still looks risky.
It has some interesting features. PayPal integration with the finger print scanner and health and fitness tracking are the most talked about so far, but it’s early days and we’ll find out more as the week wears on. Health and fitness though seems to be where Samsung wants to make its most significant mark in services.
The wearable monitoring device market is in the headlines along with the S5. The S5 unveil comes just after the launch of the Gear 2 and a fitness band, and the Gear is now a TIZEN device, tempting people into new theories about where Samsung goes next. But let’s stick with health and fitness.
We now know Samsung wants to be a serious player here; so too does Sony and no doubt Apple. Yet only one of these companies features in a list of the top ten companies in wearable fitness and heath monitoring patents.
While smartphone companies are assumed to have a built-in advantage in wearable computing that might turn out to be a misconception. Patenting around important application areas like health and fitness is taking place outside the smartphone industry, with the exception of Apple.
I recently discussed this issue with the folks over at Innography, a company that provides market structure information from patent filings.